Top 5 Photo and Video Apps in New Zealand: Q1 2022 Performance

During the first quarter of 2022, the top photo and video apps in New Zealand showcased varied performance trends across downloads, revenue, and active users. Here’s a breakdown of how Instagram, YouTube: Watch, Listen, Stream, Snapchat, CapCut - Video Editor, and Picsart AI Photo Video Editor performed.

Instagram experienced fluctuations in weekly revenue, peaking at roughly $363 in early February. Weekly downloads hovered around 10K to 16K, with a notable dip to 8.6K at the end of February. Active users remained stable, ranging from 1.65M to 1.69M throughout the quarter.

YouTube: Watch, Listen, Stream maintained a steady revenue stream, averaging between $42K and $50K weekly. Downloads showed a downward trend, starting from 16.1K at the end of December and dropping to around 6.5K by the end of March. Active users consistently stayed above 3.15M, peaking at 3.33M in early February.

Snapchat saw minimal revenue initially but experienced a rise to $112 by the end of March. Weekly downloads were relatively stable, fluctuating between 7K and 11.3K. Active user numbers showed minor variations, mostly staying around 1.2M to 1.28M.

CapCut - Video Editor did not generate any revenue during this period. However, its weekly downloads were noteworthy, peaking at 12.8K in late March. Active user counts increased steadily from 73.2K to 95.4K by the end of the quarter.

Picsart AI Photo Video Editor generated a consistent revenue stream, with a peak of around $9.7K in mid-January. Downloads were lower compared to other apps, ranging from 2.5K to 10.1K. Active users showed slight fluctuations, mostly staying between 41K and 60K throughout the quarter.

These insights, sourced from Sensor Tower, highlight the dynamic nature of the photo and video app market in New Zealand. For more detailed analytics and trends, visit Sensor Tower.